Top Makeup Brands- A Must Try List In 2025
Well, from teenagers to working women, it’s quite hard to find one who doesn’t know or love makeup, right? We all are one of them. So, are you thinking of revamping your makeup routine? But with countless brands out there, it can be more overwhelming than you think. With every new trend, finding your perfect brand and product can be quite difficult.
However, don’t take much stress, we’ve got you covered! We have listed the top makeup brands that are known in the cosmetic industry, whether as custom makeup brushes manufacturer or for their high-quality yet affordable makeup kits. Thus, if you’re a newbie or a pro-artist, here we have gathered the information for literally everyone.
So, grab your makeup bag, and let’s get started on your beauty journey!
Table of Contents
Trending Makeup Brands to Look for in 2025
| Brand | Country | Most Popular Products | Instagram Account |
| Pat McGrath Labs | USA | Mothership Eyeshadow Palettes, MatteTrance Lipstick | @patmcgrathreal |
| Rare Beauty | USA | Soft Pinch Liquid Blush, Liquid Touch Foundation | @rarebeauty |
| Fenty Beauty | USA | Pro Filt’r Foundation, Gloss Bomb Lip Gloss | @fentybeauty |
| Huda Beauty | UAE | Faux Filter Foundation, Power Bullet Matte Lipsticks | @hudabeauty |
| Charlotte Tilbury | UK | Pillow Talk Lipstick, Magic Cream | @ctilburymakeup |
| Il Makiage | USA/Israel | Woke Up Like This Foundation, F*ck I’m Flawless Concealer | @ilmakiage |
| Dior Beauty | France | Diorshow Mascara, Rouge Dior Lipstick | @diormakeup |
| Kosas | USA | Tinted Face Oil, Revealer Concealer | @kosas |
Pat McGrath Labs
When we talk about new and trending makeup, it’s quite impossible not to mention Pat McGrath Labs. If you’re a pro makeup artist and looking for high-pigment products, this brand is the best choice for you. Not only is this brand known for luxurious products, but it also is considered a top brand for its innovative formulations and bold color choices.
Rare Beauty
This brand is one of the top-ranked celebrity makeup brands, as Selena herself is the most-followed celebrity, this brand took to the skies with its launch and is still riding the wave of inclusivity, mental health awareness, and easy-to-use products. With its constantly increasing popularity, Rare Beauty is expected to have even more inclusive shades and skin-loving formulas in 2025.
Fenty Beauty
Fenty Beauty is another celebrity makeup brand that has been quite famous on an international level for many years. Rihanna’s Fenty Beauty is iconic for its wide shade ranges and trend-setting products. I mean, who doesn’t want to have flawless beauty like Rihanna? That is why, in 2025, they’re likely to keep shaking things up with unique launches and sustainability efforts.
Huda Beauty
Huda Beauty is not just a brand but is considered an empire. With bold lashes, flawless skin products, and focusing on natural beauty, Huda Beauty is constantly innovating. With multifunctional products and chic packaging, this brand is on the rise, and we’re quite sure that 2025 will bring more groundbreaking launches.
Charlotte Tilbury
Charlotte Tilbury is not a new name in the beauty world, which is known for its luxurious and glamorous products, from foundations to brushes. In 2025, we all can expect Charlotte to continue pushing the envelope with innovative products that blend skincare with makeup, all packaged in that signature rose gold.
Il Makiage
When it comes to redefining the makeup experience, Il Makiage is the name you are looking for. The main focus is individuality and personalization. What sets Il Makiage apart is its innovative quiz that helps customers find their perfect match. With a strong online presence and unique marketing campaigns, Il Makiage appeals to a younger audience looking for quality products that deliver.
Dior Beauty
Who doesn’t know the name of Dior, if you love makeup right? This classic brand is all about merging elegance with innovation. The brand also emphasizes skincare-infused makeup, with products designed to enhance natural beauty while caring for the skin. So, in the upcoming year, Dior will likely continue to set trends with luxurious launches and collaborations, reinforcing its status as a leader in the beauty industry.
Kosas
Kosas has quickly made a name for itself in the clean beauty sector, offering products that prioritize both performance and skin health. Kosas’s main focus is on a more natural look while providing the coverage and color that many beauty lovers seek. Expect to see them continue to innovate with eco-friendly packaging and high-performance products that resonate with a conscious audience.
To Conclude
With so many brands coming into the market, knowing which brush or which lip gloss is going to suit your style is quite important. So, make sure to look into these brands to keep up with new trends of skin and makeup, for your flawless beauty.
