Top Tips for Hiring Freelance Writers for Your Content Strategy

Your content strategy can greatly benefit from hiring freelance writers since they will provide new images, new voices, and great writing for your brand.

1. Set up Your Content Purpose and Audience

When you want to engage freelance writers, consider the goals you wish to achieve with the content. Would you wish to increase SEO, inform your audience, or focus on conversions? Knowing your goals will help you get writers skilled in your field.

2. Try to Find Someone in the Same Industry as Yours

An industry writer can be an asset to your project. Look through their past work and see if they have completed similar projects. That context can make a difference in how the specialized writer approaches the audience and how they develop content on the topic.

3. Understand the Quality of Work and the Style of Writing

Consider your brand voice. Hire Freelance Writers: someone with a more formal tone, or someone who is more conversational, regardless, and is important, of the purpose behind the content.

4. Agree on Deliverable Deadlines

Sending and receiving is the best form of communication. Make sure the freelance writer is made aware of the time frame as well as the scope of the task in question and any other areas of focus. 

5. Conduct a Test with a Small Project

A small task should be given first to see if the writer can be trusted, is able to carry out their tasks and follows instructions. If yes, it would make sense to increase the breadth of the cooperation.

6. Seek to Build a Long Term Partnership

Once you identify a good writer, you save time in building a working relationship and the writer will be consistent with your content strategy. Adopting these practices will enable you to employ freelance writers who improve your content strategy and help meet your business objectives.